Gender Representation

Gender Representation

• Females are often portrayed as domineering sex objects.
• Men are presented as active, adventurous, powerful and sexually aggressive.
• Women make up only 16% of news-casters leading us to believe that there are more men than women - men are the cultural standard.
• Scarcity of women in charge if the media - female film directors are even more scarce.
• Minorities are less visible than women - African americans rarely appear. - Black men are presented as lazy.
• If women are shown to be successful but not at home, their career lives are hidden and not payed much attention to.
• Men are uninterested and incompetent at homemaking, cooking and childcare.
• Because women are the ones always shown taking care of the children it perpetuates a negative stereotype of men as uncaring and uninvolved in the family.
• Women are dependent on men and involved in relationships and housework.
• Women spend their time watching males do things.
• Women's primary functions are to look good and please men.
• Men are aggressive, dominant and only engaged in exciting activities.
• Women are usually portrayed as significantly younger and thinner than the population as a whole.
• Relationships that are shown in the media are depicted in ways to reinforce the stereotypes.
• A Woman's power lays in her looks.
• Commercials manifest power cues that echo male dominance and female subservience.
• Men are breadwinners. Women are primary breadwinners.
• A Woman's power lays in her looks.
• Adverts emphasise in pleasing others.
• Women are cast in support roles rather than leading ones - portray females as passive and waiting for mens attention while males are shown ignoring, exploring or directing women.